Marketing:real people, real choices

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Bibliographic Details
Main Authors: Solomon Michael R
Group Author: Marshall Greg W; Stuart Elnora W
Published: Pearson Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2008.
Literature type: Book
Language: English
Edition: 5th ed.
Subjects:
Carrier Form: xxxii, 608 p.: ill. (chiefly col.) ; 28 cm.
ISBN: 0132299208 (alk. paper)
9780132299206 (alk. paper)
9780131579101 (pbk)
013157910X (pbk)
Index Number: F713
CLC: F713.50
Call Number: F713.50/S689/5th.ed.
Contents: Includes bibliographical references and index.