Building a brand image through electronic customer relationship management /
"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and custo...
Saved in:
Group Author: | ; |
---|---|
Published: |
IGI Global Publisher of Timely Knowledge,
|
Publisher Address: | Hershey, PA : |
Publication Dates: | [2022] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
|
Subjects: | |
Summary: |
"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image"-- |
Carrier Form: | xxiii, 360 pages : illustrations ; 26 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781668453865 166845386X 9781668453872 1668453878 |
Index Number: | HF5415 |
CLC: | F713.55 |
Call Number: | F713.55/B932 |