Cover is for reference only

Building a brand image through electronic customer relationship management /

"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and custo...

Full description

Saved in:
Bibliographic Details
Group Author: Naim, Arshi, 1976- (Editor); Kautish, Sandeep Kumar (Editor)
Published: IGI Global Publisher of Timely Knowledge,
Publisher Address: Hershey, PA :
Publication Dates: [2022]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Customer relations > Management.
Branding (Marketing)
Consumer satisfaction.
Summary: "The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image"--
Carrier Form: xxiii, 360 pages : illustrations ; 26 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781668453865
166845386X
9781668453872
1668453878
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/B932

Related Book Recommendations