Screen LibraryGlobal consumer behavior
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every sc...
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| Literature type: | Electronic eBook |
| Language: | English |
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| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781118614877 |
| Summary: |
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of |
| Carrier Form: | 1 online resource (xvi, 280 pages) : illustrations, map |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781847046130 (electronic bk.) 1847046134 (electronic bk.) 9781118614877 (electronic bk.) 1118614879 (electronic bk.) 1280847794 9781280847790 |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Contents: | Topics of themes. E-travel agents selling to ethnic customers / Euler GM de Souza, Tunc Medeni -- Local advertising over the product life cycle / Saku Makinen, Hanna-Kaisa Desavelle -- Culture and diversity / Chantal Ammi -- Is behavior prone to social influence? / Toufik Kharbeche, Kaouther Jelassi -- Applications at the national level. The gender approach to understanding time-saving durables buying / Rafika Ben Guirat -- The cultural impact on changes in consumption / Jadvyga Ciburiene, Anastasiya Marcheva -- Country of origin / Ana Lisboa -- Consumer shopping behavior online / Carla Ruiz |