Screen LibraryGlobal observations of the influence of culture on consumer buying behavior /
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing cult...
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| Group Author: | |
|---|---|
| Published: |
IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in business strategy and competitive advantage (ABSCA) book series,
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| Subjects: | |
| Summary: |
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- |
| Item Description: | "Premier reference source"--Cover. |
| Carrier Form: | xxi, 375 pages : illustrations, forms ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 330-366) and index. |
| ISBN: |
9781522527275 (hardcover) : 1522527273 (hardcover) 9781522527282 (ebook) 1522527281 (ebook) |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/G562 |