中国市场营销策划 = Marketing planning in China
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Main Authors: | |
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Published: |
中国科学技术大学出版社
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Publisher Address: | 合肥 |
Publication Dates: | 2009 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 10,415页: ; 24cm |
ISBN: | 978-7-312-02470-2 |
Index Number: | F723 |
CLC: | F723.0 |
Call Number: | F723.0/2928 |
Contents: | 本书内容包括营销策划导论、市场调研策划、市场定位策划、品牌策划、产品策划、价格策划等。 |