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中国市场营销策划 = Marketing planning in China

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Bibliographic Details
Main Authors: 朱华锋 (朱华锋著)
Published: 中国科学技术大学出版社
Publisher Address: 合肥
Publication Dates: 2009
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 10,415页: ; 24cm
ISBN: 978-7-312-02470-2
Index Number: F723
CLC: F723.0
Call Number: F723.0/2928
Contents: 本书内容包括营销策划导论、市场调研策划、市场定位策划、品牌策划、产品策划、价格策划等。