Screen Library娱乐营销 = Entertainment marketing
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| Main Authors: | ; |
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| Published: |
中国财富出版社有限公司
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| Publisher Address: | 北京 |
| Publication Dates: | 2021 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 182页: 图 ; 24cm |
| ISBN: | 978-7-5047-7437-8 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/1193-4 |
| Contents: | 伴随着我国文化产业的快速发展，大量选秀节目横空出世，商业运作模式越来越成熟，影视剧植入营销、综艺节目冠名与赞助、大型活动的商业运作、短视频创意营销、直播带货、社群活动营 |