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Convergence marketing：strategies for reaching the new hybrid consumer

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Bibliographic Details
Main Authors: Wind Yoram
Group Author: Mahajan Vijay; Gunther Robert E 1960-
Published: Financial Times Prentice Hall,
Publisher Address: Upper Saddle River, NJ
Publication Dates: c2002.
Literature type: Book
Language: English
Subjects:
Internet marketing
Marketing
Consumer behavior
Communication in marketing
Carrier Form: xxviii, 336 p.: ill. ; 24 cm.
ISBN: 0130650757
Index Number: F713
CLC: F713.5
F713.36
F713.55
Call Number: F713.5/W763
Contents: Includes bibliographic references and index.

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