Convergence marketing:strategies for reaching the new hybrid consumer
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Main Authors: | |
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Group Author: | ; |
Published: |
Financial Times Prentice Hall,
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Publisher Address: | Upper Saddle River, NJ |
Publication Dates: | c2002. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxviii, 336 p.: ill. ; 24 cm. |
ISBN: | 0130650757 |
Index Number: | F713 |
CLC: |
F713.5 F713.36 F713.55 |
Call Number: | F713.5/W763 |
Contents: | Includes bibliographic references and index. |