Screen LibraryThe marketing dictionary
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| Main Authors: | |
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| Group Author: | |
| Published: |
Butterworth-Heinemann,
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| Publisher Address: | Oxford |
| Publication Dates: | 1992. |
| Literature type: | Book |
| Language: | English |
| Edition: | 4th ed. |
| Series: |
Marketing series |
| Subjects: | |
| Item Description: | Glossary of marketing terms. |
| Carrier Form: | 252 p.: ; 22 cm. |
| ISBN: | 0750602082 |
| Index Number: | F713 |
| CLC: | F713-61 |
| Call Number: | F713-61/H326/4th ed./ |
| Contents: |
Rev. ed. of: Glossary of marketing terms. 3rd ed. 1987. "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." |