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Customer relationship management strategies in the digital era /

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Bibliographic Details
Main Authors: Nasir, Süphan
Published: Business Science Reference, an imprint IGI Global,
Publisher Address: Hersey, PA :
Publication Dates: [2015]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:
Customer relations > Management
Information technology > Management
Carrier Form: xvii, 322 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references (pages 268-318) and index.
ISBN: 9781466682313 (hardback) :
1466682310 (hardback)
CLC: F713.55
Call Number: F713.55/N241

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