Customer relationship management strategies in the digital era /
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Main Authors: | |
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Published: |
Business Science Reference, an imprint IGI Global,
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Publisher Address: | Hersey, PA : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Subjects: | |
Carrier Form: | xvii, 322 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references (pages 268-318) and index. |
ISBN: |
9781466682313 (hardback) : 1466682310 (hardback) |
CLC: | F713.55 |
Call Number: | F713.55/N241 |