The Olympic Games effect:how sports marketing builds strong brands
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Main Authors: | |
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Published: |
John Wiley,
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Publisher Address: | Singapore |
Publication Dates: | 2008. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | x, 350 p.: ill. ; 26 cm. |
ISBN: |
9780470823668 (cased) 0470823666 (cased) |
Index Number: | G811 |
CLC: |
G811.21-05 G8-05 |
Call Number: | G811.21-05/D262 |
Contents: | Includes bibliographical references and index. |