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The Olympic Games effect：how sports marketing builds strong brands

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Bibliographic Details
Main Authors: Davis John 1960 Feb. 17-
Published: John Wiley,
Publisher Address: Singapore
Publication Dates: 2008.
Literature type: Book
Language: English
Subjects:
Olympics > Economic aspects
Sports > Marketing
Brand name products > Marketing
Carrier Form: x, 350 p.: ill. ; 26 cm.
ISBN: 9780470823668 (cased)
0470823666 (cased)
Index Number: G811
CLC: G811.21-05
G8-05
Call Number: G811.21-05/D262
Contents: Includes bibliographical references and index.

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