Screen LibraryTracking the audience : the ratings industry from analog to digital /
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| Published: |
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| Literature type: | Book |
| Language: | English |
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| Carrier Form: | x, 174 p. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780805858518 (hardback : acid-free paper) 0805858512 (hardback : acid-free paper) 9780085858529 0085858528 9780203149492 0203149491 9780805858525 (pbk) : 0805858520 (pbk) |
| Index Number: | HE8700 |
| CLC: | G229.712.9 |
| Call Number: | G229.712.9/B992 |
| Contents: | pt. I Analog -- 1.Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- 2.Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative -- 3.Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative -- pt. II Digital -- 4.Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative -- 5.Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative -- 6.Establishing the Digital Currency for Internet Audiences: The Software Meter Initiative -- 7.Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative. |