Screen LibraryCommunication design : insights from the creative industries /
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has sh...
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Fairchild Books,
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| Publisher Address: | London, UK : New York : |
| Publication Dates: | 2015. |
| Literature type: | Book |
| Language: | English |
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Required Reading Range.
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| Summary: |
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the t |
| Carrier Form: | 208 pages : illustrations ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781472534408 (paperback) : |
| Index Number: | P93 |
| CLC: | J511 |
| Call Number: | J511/Y31 |
| Contents: | Machine generated contents note: -- IntroductionChapter 1 - BrandSystems; In Conversation with Mason Wells, Bibliotheque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; HeritageChapter 2 - ExperienceMotion Graphics; In conversation with Shane Walter, onedotzero; Communication Environments; In conversation with Designer and Director Kate Dawkins; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; User ExperienceChapter 3 - ConversationCollaboration; In Conversation with Matt Webb, Berg London; I |