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Return on investment in meetings and events：tools and techniques to measure the success of all types of meetings and events

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Bibliographic Details
Main Authors: Phillips Jack J 1945-
Group Author: Breining M. Theresa; Phillips Patricia Pulliam
Published: Elsevier/Butterworth-Heinemann,
Publisher Address: Amsterdam ; Boston
Publication Dates: 2008.
Literature type: Book
Language: English
Subjects:
Business meetings > Evaluation
Trade shows > Evaluation
Special events > Evaluation
Congresses and conventions > Evaluation
Seminars > Evaluation
Rate of return
Carrier Form: xxvi, 274 p.: ill. ; 23 cm.
ISBN: 9780750683388
0750683384
Index Number: F272
CLC: F272.9
C931.47
Call Number: C931.47/P561
Contents: Includes bibliographical references and index.

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