市场调研 = Marketing reasearch
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Main Authors: | ; ; |
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Group Author: | ; |
Published: |
中国市场出版社
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Publisher Address: | 北京 |
Publication Dates: | 2009 |
Literature type: | Book |
Language: | Chinese |
Series: |
读天下 |
Subjects: | |
Carrier Form: | 517页: ; 26cm |
ISBN: | 978-7-5092-0467-2 |
Index Number: | F713 |
CLC: | F713.52 |
Call Number: | F713.52/4254 |
Contents: | 本书分为五部分,内容包括市场调研基础、数据收集类型和方法、数据收集测量手段与抽样、数据分析、与调研用户沟通。 |