Screen Library营销冠军：提升营销影响力使之真正成为企业的核心 = Marketing champions：practical strategies for improving marketing's power, influence, and business impact
Saved in:
| Main Authors: | ; ; |
|---|---|
| Group Author: | ; |
| Published: |
企业管理出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
派力营销图书 ; 209 |
| Subjects: | |
| Carrier Form: | 268页: ; 24cm |
| ISBN: | 978-7-80197-771-7 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/4792 |
| Contents: | 本书以“企业内部营销管理指南”为核心，集合了IBM、壳牌、谷歌、通用电气、星巴克、苹果等知名企业的营销管理案例，从东、西、南、北四个方向的类型管理展开了论述。 |