Screen LibraryThe librarian's nitty-gritty guide to content marketing /
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics...
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| Main Authors: | |
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| Published: |
ALA editions, an imprint of the American Library Association,
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| Publisher Address: | Chicago, Illinois : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" -- |
| Carrier Form: | v, 120 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 105-110) and index. |
| ISBN: |
9780838914328 (print : alkaline paper) : 0838914322 (print : alkaline paper) |
| Index Number: | Z716 |
| CLC: | G25-05 |
| Call Number: | G25-05/S689 |
| Contents: | Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. |