Screen LibraryAdvertising in the broadcast and cable media
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Wadsworth Pub. Co.,
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| Publisher Address: | Belmont, Calif. |
| Publication Dates: | c1984. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Series: |
Wadsworth series in mass communication |
| Subjects: | |
| Carrier Form: | xv, 368 p.: ill. ; 25 cm. |
| ISBN: | 0534029140 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/H464/2nd ed./ |
| Contents: |
Includes index. Rev. ed. of: Advertising in the broadcast media. 1976. Bibliography: p. 361-363. |