Advertising in the broadcast and cable media
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Main Authors: | |
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Group Author: | |
Published: |
Wadsworth Pub. Co.,
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Publisher Address: | Belmont, Calif. |
Publication Dates: | c1984. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Series: |
Wadsworth series in mass communication |
Subjects: | |
Carrier Form: | xv, 368 p.: ill. ; 25 cm. |
ISBN: | 0534029140 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/H464/2nd ed./ |
Contents: |
Includes index. Rev. ed. of: Advertising in the broadcast media. 1976. Bibliography: p. 361-363. |