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Branding diversity : new advertising and cultural strategies /

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Bibliographic Details
Main Authors: Khamis, Susie
Published: Routledge, Taylor & Francis Group,
Publisher Address: Abingdon, Oxon :
Publication Dates: 2020.
Literature type: Book
Language: English
Series: Routledge critical advertising studies
Subjects:
Advertising > Social aspects > United States > Case studies.
Advertising > Political aspects > United States > Case studies.
Branding (Marketing) > Social aspects > United States > Case studies.
Branding (Marketing) > Political aspects > United States > Case studies.
Cultural pluralism in advertising > United States.
Cultural pluralism in advertising.
Advertising > Political aspects.
Advertising > Social aspects.
United States.
Case studies.
Carrier Form: 122 pages ; 23 cm.
Bibliography: Includes bibliographical references (pages [102]-118) and index.
ISBN: 9780367145446
0367145448
Index Number: HF5813
CLC: F713.8-171.2
Call Number: F713.8-171.2/K452
Contents: The rise of programmatic (and problematic) advertising -- Budweiser : reimagining America's beer -- Gillette : the best a man can be -- Vogue : finally fashioning diversity -- Patagonia : 'Don't buy this jacket'.

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