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Managing customer value：one stage at a time

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Bibliographic Details
Main Authors: Soman Dilip
Group Author: N-Marandi Sara
Published: World Scientific Pub.,
Publisher Address: Singapore Hackensack, NJ
Publication Dates: c2010.
Literature type: Book
Language: English
Subjects:
Customer relations > Management
Marketing > Management
Customer loyalty
Carrier Form: xii, 401 p.: ill. ; 24 cm.
ISBN: 9789812838278
9812838279
9789812838285
9812838287
Index Number: F713
CLC: F713.55
Call Number: F713.55/S693
Contents: Includes bibliographical references and indexes.
Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.

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