报纸广告策略与个案分析
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Main Authors: | ; |
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Published: |
北京广播学院出版社
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Publisher Address: | 北京 |
Publication Dates: | 1997 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 376页: 图表 ; 26cm |
ISBN: | 7-81004-664-0 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/4827-4 |
Contents: | 广播电影电视部人文社会科学研究项目 |