Screen LibraryDeveloping relationships, personalization, and data herald in marketing 5.0 /
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--
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| Group Author: | ; ; |
|---|---|
| Published: |
IGI Global Publisher of Timely Knowledge,
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| Publisher Address: | Hershey : |
| Publication Dates: | [2022] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"-- |
| Item Description: | "Premier Reference Source"--cover. |
| Carrier Form: | xxv, 327 pages : illustrations, forms ; 27 cm. |
| Bibliography: | Includes bibliographical references (pages 284-317) and index. |
| ISBN: |
9781668444962 1668444968 |
| Index Number: | HF5415 |
| CLC: |
F713.55 F713.36 |
| Call Number: | F713.36/D489-1 |