Screen LibraryContemporary approaches of digital marketing and the role of machine intelligence /
"Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and b...
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| Group Author: | ; ; |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2023] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians"-- |
| Carrier Form: | xviii, 260 pages : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781668477359 1668477351 9781668477366 166847736X |
| Index Number: | HF5415 |
| CLC: | F713.365.2 |
| Call Number: | F713.365.2/C761 |
| Contents: | Revolutionizing digital marketing using machine learning -- Sealing up customer support using artificial intelligence and machine learning techniques -- Chatbots in digital marketing: Enhanced customer experience and reduced customer service costs -- Integrating electronic customer relationship management and artificial intelligence: A Theoretical foundation for marketing intelligence in the sercvice industry -- Role of the Internet of Things (IoT) applications in business and marketing -- The Role of Internet of Behaviors (IoB) in digital marketing -- The youth's way of personal branding as bookstagrammers -- Impact of digital marketing tools and methods in SMEs fand proposed recommendations -- Analyses of visitors' experiences in museums based on E-Word of mouth and Tripadvisors online reviews: The Case of Kwame Nkrumah Memorial Park, Ghana and the Nike Center for Art and Culture, Nigeria. |