优质优价:小微企业的经营智慧与营销宝典 = Worth every penny:build a business that thrills your customers and still charge what you're worth
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Main Authors: | ; |
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Group Author: | ; |
Published: |
企业管理出版社
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Publisher Address: | 北京 |
Publication Dates: | 2013 |
Literature type: | Book |
Language: | Chinese |
Series: |
中国营销人员的工具库和教材库. 市场营销系列 ; 332 |
Subjects: | |
Carrier Form: | 143页: ; 24cm |
ISBN: | 978-7-5164-0345-7 |
Index Number: | F276 |
CLC: | F276.3 |
Call Number: | F276.3/3174 |
Contents: | 本书通过通俗易懂的语言和来自小微企业的引人入胜的真实案例阐释了商业经济学和市场营销学的基本原理,进一步佐证了作者提出的精品模式的可行性与实用性。 |