Screen LibraryAmerican sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
Saved in:
| Main Authors: | |
|---|---|
| Published: |
McFarland & Compny, Inc., Publishers,
|
| Publisher Address: | Jefferson, North Carolina : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"-- |
| Carrier Form: | vii, 195 pages ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 182-189) and index. |
| ISBN: |
9780786498888 (paperback : alkaline paper) : 0786498889 (paperback : alkaline paper) 9781476624723 1476624720 |
| Index Number: | GV716 |
| CLC: |
G80-052 G817.12-05 |
| Call Number: | G817.12-05/H654 |
| Contents: | Introduction: sports, democracy and consumer culture -- Welcome to the consumer arena: sports stadiums and consumerism -- The sports gaming culture -- Does it have to be in the game? Sports video games and sponsorship -- "It's not how you play, but how you look": sports merchandising and consumer spectacle -- Sports, consumer culture and the prospects for change. |