Screen Library消费者行为学
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| Main Authors: | ; |
|---|---|
| Published: |
复旦大学出版社
|
| Publisher Address: | 上海 |
| Publication Dates: | 1990 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 158页: ; 19cm |
| ISBN: | 7-309-00533-3 |
| Index Number: | C913 |
| CLC: |
C913.3 F713.55 |
| Call Number: | C913.3/7263 |
| Contents: | 介绍了现代消费者行为的一般规律,以及家庭、社会、文化对消费者行为的影响作用。 |