Screen LibraryE-marketing in developed and developing countries : emerging practices /
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--
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| Group Author: | ; |
|---|---|
| Published: |
Business Science Reference, an Imprint of IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2013] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"-- |
| Item Description: | "Premier reference source"--Cover. |
| Carrier Form: | xix, 352 pages : illustrations ; 29 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781466639546 (hardcover) : 1466639547 (hardcover) |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Call Number: | F713.36/E113 |
| Contents: |
Machine generated contents note: Section 1 E-Marketing Recent Issues and Emerging Practices -- ch. 1 Challenges and Opportunities of Consumer Empowerment in Online Reputation Management -- ch. 2 Competitive Advantage in Market Space: Implications of Relationship Marketing -- ch. 3 New Marketing Applications for the Internet -- ch. 4 Social Media Marketing: Prospects for Marketing Theory and Practice on the Social Web -- ch. 5 Digital Rights Management: Open Issues to Support E-Commerce -- ch. 6 Insights on E-Emerging Practices -- ch. 7 Mobile Marketing: The Imminent Predominance of the Smartphone -- ch. 8 Analyzing the Digital License Reselling Problem and Its Impact on E-Commerce -- ch. 9 Discovering Opinions from Customers' Unstructured Textual Reviews Written in Different Natural Languages -- ch. 10 Ethics and E-Marketing -- Section 2 E-Marketing Recent Issues and Emerging Practices in Developed Countries -- Contents note continued: ch. 11 Is Social Media Marketing Really Working? Its Impact on the Relationships among Market Orientation, Entrepreneurial Orientation, and Business Performance -- ch. 12 E-Marketing as an Antecedent to Online Fraud -- ch. 13 Credit Card Use and Risks in the E-Market: A Case Study in Melbourne, Australia -- ch. 14 Improving Consumer Performance and Perceived Service Quality in a New Type of Commercial Environment in 3D, Thanks to Embodied Virtual Sales Agents -- ch. 15 New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow -- Section 3 E-Marketing Recent Issues and Emerging Practices in Developing Countries -- ch. 16 E-Government in Less Developed Countries -- ch. 17 The Impact of Internet Adoption on the International Marketing of the Jordanian Banking Sector: Some Emerging Practices -- ch. 18 Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E-Services. |