Media, organizations and identity
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...
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Group Author: | ; |
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Published: |
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Literature type: | Electronic Software eBook |
Language: | English |
Subjects: | |
Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230248397 |
Summary: |
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. |
Item Description: |
Electronic book text. Originally published in: 2009. |
Carrier Form: | 232 p. : 5 figures, 4 halftones, 4. |
ISBN: |
9780230515512 9780230248397 : 023024839X : |
CLC: | C912.3 |
Contents: | Introduction-- L.Chouliaraki & M.Morsing PART I: MEDIA AS BUSINESS Rethinking Television in the Digital Age-- J.Turow BBC and New Media: Public Service Broadcasting in a Corporate Market Environment-- N.Thumim & L.Chouliaraki Expansion and Autonomy: The Rise of the Business Press-- P. Kjar PART II: MEDIA IN BUSINESS Strategic Auto-communication in Identity-image Interplay: The Dynamics of Mediatizing Organizational Identity-- M.Morsing & A.Kjargaard Mediatizing a Corporate Brand? Identity-effects on LEGO of Establishing a Media Company-- E.Karmark Making sense of a crucial interface: Corpora |