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Media, organizations and identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...

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Bibliographic Details
Group Author: Chouliaraki, Lilie; Morsing, Mette
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Public relations
Mass media > Economic aspects
Mass media and business
Corporations > Public relations
Corporate image
Business communication & presentation
Media Studies
Business and Management
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9780230248397
Summary: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Item Description: Electronic book text.
Originally published in: 2009.
Carrier Form: 232 p. : 5 figures, 4 halftones, 4.
ISBN: 9780230515512
9780230248397 :
023024839X :
CLC: C912.3
Contents: Introduction-- L.Chouliaraki & M.Morsing PART I: MEDIA AS BUSINESS Rethinking Television in the Digital Age-- J.Turow BBC and New Media: Public Service Broadcasting in a Corporate Market Environment-- N.Thumim & L.Chouliaraki Expansion and Autonomy: The Rise of the Business Press-- P. Kjar PART II: MEDIA IN BUSINESS Strategic Auto-communication in Identity-image Interplay: The Dynamics of Mediatizing Organizational Identity-- M.Morsing & A.Kjargaard Mediatizing a Corporate Brand? Identity-effects on LEGO of Establishing a Media Company-- E.Karmark Making sense of a crucial interface: Corpora

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