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The future of branding /

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Bibliographic Details
Group Author: Srivastava, Rajendra K; Thomas, Gregory Metz
Published: SAGE,
Publisher Address: Los Angeles :
Publication Dates: 2016.
Literature type: Book
Language: English
Subjects:
Branding Marketing
Strategic planning
Carrier Form: xviii, 468 pages : illustrations, forms ; 25 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9789351503163 (hardback) :
935150316X (hardback)
Index Number: HF5415
CLC: F713.5
F760.5
Call Number: F760.5/F996

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