谁偷走了我的客户? = Who stole my customer: winning strategies for creating and sustaining customer loyalty

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Bibliographic Details
Main Authors: 美 汤普森 Thompson, Harvery ((美)哈维·汤普森(Harvery Thompson)著)
Group Author: 赵玲 (译)
Published: 北京联合出版公司
Publisher Address: 北京
Publication Dates: 2016
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 11,221页: 图 ; 24cm
ISBN: 978-7-5502-7803-5
Index Number: F274
CLC: F274
Call Number: F274/3184-1
Contents: 本书阐述如何有效利用客户体验决胜商场,如何实现忠诚度管理的“制度化”,建立使客户能够抵御任何竞争对手诱惑的弹性机制。