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Services marketing：peple, technology, strategy

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Bibliographic Details
Main Authors: Lovelock Christopher H.
Published: Prentice Hall,
Publisher Address: Upper Saddle River, NJ
Publication Dates: c2001.
Literature type: Book
Language: English
Edition: 4th ed.
Subjects:
Professions > Marketing.
Service industries > Marketing.
Professions libérales > Marketing.
Services (Industrie) > Marketing.
Carrier Form: xvii, 717 p.: ill. ; 24 cm.
ISBN: 0130173924 (hc.)
Index Number: F713
CLC: F713.3
Call Number: F713.3/L911/4th.ed.
Contents: Includes bibliographical references and index.

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