Screen LibraryThe regulation of social media influencers /
"In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. Thi...
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| Group Author: | ; |
|---|---|
| Published: |
Edward Elgar Publishing,
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| Publisher Address: | Cheltenham, UK : |
| Publication Dates: | [2020] |
| Literature type: | Book |
| Language: | English |
| Series: |
Elgar law, technology and society
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| Subjects: | |
| Summary: |
"In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing." |
| Carrier Form: | xiii, 326 pages : illustrations, forms ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781788978279 (hardcover) : 1788978277 (hardcover) 9781788978286 (electronic book) 1788978285 (electronic book) |
| Index Number: | K564 |
| CLC: | D912.8 |
| Call Number: | D912.8/R344-4 |
| Contents: |
The regulation of social media influencers : an introduction / Free speech and the right of publicity on social media / Life after the European Audiovisual Services Directive : social media influencers through the looking-glass / An ethical view on influencer marketing : dynamic interaction between individual and economy or a simple data-driven advertising model? / Child labour and online protection in a world of influencers / |