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Applications in basic marketing：clippings from the popular business press

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Bibliographic Details
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: Irwin McGraw-Hill,
Publisher Address: Boston, Mass.
Publication Dates: c2000.
Literature type: Book
Language: English
Edition: 1999-2000 ed.
Subjects:
Marketing > Management.
Carrier Form: ix, 227 p.: ill. ; 26 cm.
ISBN: 0075610299
Index Number: F713
CLC: F713.5
Call Number: F713.5/M123/1999-2000 ed.

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