Corporate reputation, the brand & the bottom line:powerful proven communication strategies for maximizing value

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Bibliographic Details
Main Authors: Haywood Roger 1939-
Corporate Authors: Chartered Institute of Marketing
Published: Kogan Page,
Publisher Address: London Sterling, VA
Publication Dates: c2005.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Item Description: Manage your reputation.
Carrier Form: xvi, 320 p.: ; 24 cm.
ISBN: 0749444088 (pbk. : alk. paper)
Index Number: C912
CLC: C912.3
F270
Call Number: C912.3/H427-1/3rd.ed.
Contents: "The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.