Corporate reputation, the brand & the bottom line:powerful proven communication strategies for maximizing value
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Main Authors: | |
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Corporate Authors: | |
Published: |
Kogan Page,
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Publisher Address: | London Sterling, VA |
Publication Dates: | c2005. |
Literature type: | Book |
Language: | English |
Edition: | 3rd ed. |
Subjects: | |
Item Description: | Manage your reputation. |
Carrier Form: | xvi, 320 p.: ; 24 cm. |
ISBN: | 0749444088 (pbk. : alk. paper) |
Index Number: | C912 |
CLC: |
C912.3 F270 |
Call Number: | C912.3/H427-1/3rd.ed. |
Contents: |
"The Chartered Institute of Marketing." Previous ed. published as: Manage your reputation. London : Kogan Page, c2002. Includes index. |