Screen LibraryBuilding brand equity and consumer trust through radical transparency practices /
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the s...
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| Main Authors: | |
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| Group Author: | |
| Published: |
Business Science Reference, an imprint of IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- |
| Item Description: | "Premier reference source"--cover. |
| Carrier Form: | viii, 392 pages : illustrations, forms ; 29 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781522524175 (hardback) : 1522524177 (hardback) |
| Index Number: | HD69 |
| CLC: | F760.5 |
| Call Number: | F760.5/V575 |
| Contents: | Defining the concept of brand equity with radial transparency -- Driving brand equity with radical transparency -- Radical transparency and brand equity as key factors for successful business strategy -- How radical transparency can turn the brand equity into a basis for sustainable competitive advantage -- Combining radical transparency with the brand Pentagon -- Evaluating the brand with radical transparency -- The 3M Company : how to use radical transparency to generate value for the company -- Unilever and its supply chain : embracing radical transparency to implement sustainability -- Henkel : radical transparency and sustainability. |