Screen LibraryStrategic brand management : building, measuring, and managing brand equity (Fifth edition) /
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
中国人民大学出版社,
|
| Publisher Address: | 北京 : |
| Publication Dates: | 2023. |
| Literature type: | Book |
| Language: | English |
| Edition: | 第1版. |
| Series: |
Business administration classics = 工商管理经典丛书. 市场营销系列
|
| Subjects: | |
| Item Description: | "高等学校经济管理类双语教学课程用书." |
| Carrier Form: | 2, 6, 503 pages : illustrations ; 28 cm. |
| ISBN: |
9787300313801 7300313809 |
| Index Number: | HD69 |
| CLC: | F273.2 |
| Call Number: | F273.2/K292/5th ed./chi |