Customer lifetime value:the path to profitibality
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Main Authors: | |
---|---|
Published: |
now Publishers, Inc.,
|
Publisher Address: | Boston |
Publication Dates: | 2008. |
Literature type: | Book |
Language: | English |
Series: |
Foundations and trends in marketing ; v. 2 no. 1 |
Subjects: | |
Carrier Form: | ix, 99 p.: ill. ; 24 cm. |
ISBN: |
9781601981561 1601981562 |
Index Number: | F713 |
CLC: | F713.55 |
Call Number: | F713.55/K963 |
Contents: | Includes bibliographical references. |