Successful marketing communications:a practical guide to planning and implementation
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Main Authors: | |
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Corporate Authors: | |
Published: |
Butterworth-Heinemann,
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Publisher Address: | Oxford Boston |
Publication Dates: | 2001. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | ix, 210 p.: ill. ; 25 cm. |
ISBN: | 0750650273 (alk. paper) |
Index Number: | F713 |
CLC: | F713.5-62 |
Call Number: | F713.5-62/A173 |
Contents: |
Includes index. "Published in association with the Chartered Institute of Marketing." |