Screen LibrarySuccessful marketing communications：a practical guide to planning and implementation
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| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Published: |
Butterworth-Heinemann,
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| Publisher Address: | Oxford Boston |
| Publication Dates: | 2001. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | ix, 210 p.: ill. ; 25 cm. |
| ISBN: | 0750650273 (alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5-62 |
| Call Number: | F713.5-62/A173 |
| Contents: |
Includes index. "Published in association with the Chartered Institute of Marketing." |