Cover is for reference only

Advertising and promotion：communicating brands

Saved in:
Bibliographic Details
Main Authors: Hackley Christopher E
Published: SAGE Publications,
Publisher Address: London Thousand Oaks, Calif.
Publication Dates: 2005.
Literature type: Book
Language: English
Subjects:
Advertising
Advertising > Social aspects
Sales promotion
Advertising > Brand name products
Carrier Form: 264 p.: col. ill. ; 25 cm.
ISBN: 0761941533
0761941541 (pbk.)
Index Number: F713
CLC: F713.8
Call Number: F713.8/H122
Contents: Includes bibliographical references (p. [239]-246) and index.

Related Book Recommendations