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Sales promotion management

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Bibliographic Details
Main Authors: Quelch John A
Published: Prentice Hall,
Publisher Address: Englewood Cliffs, N.J.
Publication Dates: c1989.
Literature type: Book
Language: English
Series: The Prentice Hall series in marketing
Subjects:
Sales promotion > Case studies
Sales management > Case studies
Carrier Form: xi, 350 p.: ill. ; 24 cm.
ISBN: 0137881185
Index Number: F713
CLC: F713.3
Call Number: F713.3/Q3/
Contents: Includes bibliographical references.

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