Database marketing:analyzing and managing customers
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Main Authors: | |
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Group Author: | ; |
Published: |
Springer,
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Publisher Address: | New York |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Series: |
International series in quantitative marketing ; 18 |
Subjects: | |
Carrier Form: | xxiv, 871 p.: ill. ; 25 cm. |
ISBN: |
9780387725789 (hbk. : alk. paper) 0387725784 (hbk. : alk. paper) |
Index Number: | F713 |
CLC: |
F713.5 F713.51-37 |
Call Number: | F713.5/B644 |
Contents: | Includes bibliographical references (p. 801-845) and index. |