Screen LibraryMarket research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
MARKET RESEARCH BEST PRACTICE is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the w...
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| Corporate Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Wiley,
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| Publisher Address: | Chichester, England ; Hoboken, NJ : |
| Publication Dates: | 2007. |
| Literature type: | eBook |
| Language: | English |
| Series: |
ESOMAR world research publication
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| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781119208815 |
| Summary: |
MARKET RESEARCH BEST PRACTICE is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. |
| Carrier Form: | 1 online resource (xxxv, 678 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781119208815 1119208815 9780470319550 0470319550 1280838817 9781280838811 |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: | Facilitating Decision-Making. Creating Maximum Value for the Client: Developing a New Strategic Role for Market Researchers / David V L Smith -- The Heart Transplant: Making a Difference to Organizations by Putting the Consumer at the Heart of the Business / Kristin Hickey, Derek Leddie, David Jenkinson -- The Holistic Approach: Emphasizing the Importance of theWhole and the Interdependence of its Parts / Christine Blache, Karen Hofman -- Integrating Decision-making and Marketing Intelligence: The Roadmap to the Boardroom / Selim Oktar, Emre Erdog an -- Market Research: A New Generation on t |