Market research best practice:30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR

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Bibliographic Details
Group Author: Mouncey Peter; Wimmer Frank
Published: Wiley,
Publisher Address: Chichester, England Hoboken, NJ
Publication Dates: c2007.
Literature type: Book
Language: English
Series: ESOMAR world research publication
Subjects:
Carrier Form: xxxv, 678 p.: ill. ; 24 cm.
ISBN: 0470065273 (cloth : alk. paper)
9780470065273 (cloth : alk. paper)
Index Number: F713
CLC: F713.5
Call Number: F713.5/M345-10
Contents: Includes bibliographical references and index.