Screen LibraryMyth in modern media management and marketing /
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
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| Group Author: | ; ; |
|---|---|
| Published: |
Business Science Reference (an imprint of IGI Global),
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| Publisher Address: | Hershey PA : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- |
| Item Description: | "Premier Reference Source" -- front cover. |
| Carrier Form: | xvi, 317 pages : illustrations, forms ; 26 cm. |
| Bibliography: | Includes bibliographical references (pages 238-311) and index. |
| ISBN: |
9781522591016 (paperback) : 152259101X (paperback) |
| Index Number: | P96 |
| CLC: | G206.3 |
| Call Number: | G206.3/M999 |