Le marketing en mouvement

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Bibliographic Details
Main Authors: Kotler Philip
Group Author: Jain D. (éd.); (Dipak); Suvit Maesincee 1961-; Lehu Jean-Marc.
Published: Pearson Education,
Publisher Address: Paris
Publication Dates: 2002.
Literature type: Book
Language: French
Subjects:
Item Description: Marketing moves.
Carrier Form: 255 p.: ill. ; 24 cm.
ISBN: 2842112113
Index Number: F713
CLC: F713.50
Call Number: F713.50/K874-2
Contents: Trad. de : "Marketing moves".
Notes bibliogr. Index.